The media is the tail wagging the dog So, do people really care this much about the football player and his wife or is the media just feeding it to us. Talk shows determine what the topic will be. Editors decide what the headlines are. They don't ask us whats on our minds. People who believe the media reflects society's interest, and not there own, are just right out to lunch. Nobody cares about the three elderly nuns who were raped and murdered last week in Burundi or maybe a follow - up on the oil spills that "destroyed the planet" a few years ago. We're all just waiting to hear another opinion on the football player and his wife? Don't get me wrong. The story does not completely lack newsworthiness, but how many people does it take to tell such a simple little story when there is all kinds of other things happening that are important.